If you've ever sat down for a cuppa at your nana’s house, odds are your drink was lovingly placed on a Jason coaster. You probably didn’t think much of it at the time—but those little rectangles of acrylic-covered art are more than just table savers. They're Kiwi icons. Let’s peel back the coaster (not literally) and take a trip into the nostalgic world of Jason Products, one of New Zealand’s most beloved homeware brands. 

A Brief History of a Quiet Legend

Jason Products was founded in Auckland, New Zealand, in the mid-20th century. What started as a small-scale family business grew into a household name, known for making laminated placemats and coasters that blended function, design, and a surprisingly strong sense of national pride. Their secret weapon? That unique acrylic coating—resistant to the boiling point of water and tough enough to survive a toddler with a juice box. Jason’s designs have always reflected the cultural and environmental backdrop of Aotearoa. From native flora and fauna to charming bush scenes and heritage artwork, each collection offered a gentle nod to Kiwi life. 

The Coaster That Could

Let’s talk about the Jason coaster itself. Lightweight yet durable, these coasters were made with hardboard, printed with a nostalgic image (we’re looking at you, “Children of the Bush”), and finished with that iconic gloss acrylic coating. This wasn’t just about aesthetics—it was about practicality. Spills? No worries. Hot drinks? Handled. Everyday wear and tear? Bring it on. And because they were made right here in Auckland, they became staples in homes across the country. They were wedding gifts, housewarming presents, and export hits—truly a product that quietly carried a sense of pride with every print. 

Art on a Placemat

One of the things that makes Jason so enduring is how they turned everyday objects into little pieces of art. You weren’t just protecting your table—you were showcasing a moment in time. A New Zealand bush scene. A 1970s geometric pattern. A nostalgic depiction of rural life. And now? Those once-everyday placemats and coasters are having a renaissance. Vintage lovers, nostalgic minimalists, and design-savvy decorators are snatching them up for their character, their craftsmanship, and yes—their aesthetic. They’re no longer “just coasters.” They’re conversation starters. 

Why We Still Love Them

In an age of mass-produced homeware, Jason stands out as a symbol of thoughtful production and enduring quality. Their designs remind us of a slower pace—Sunday lunches, wooden dining tables, the sound of a hot kettle and a little dish of gingernuts. They evoke feeling. And really, what’s more “home” than that? So if you stumble across a Jason set at your local op shop or tucked away in a relative’s cupboard, don’t dismiss it as dated. That’s a slice of New Zealand homeware history in your hand.